Feedback:
Strengths
- Like the variation between bold font and handwritten type.
- Nice clear images.
- Imagery and stats are strong and clear.
- Front and back cover flows well.
- Clear message - Issue/desired action. (Woo!)
- Black boxes in behind text is good - jarring. (Great, what we wanted)
- Imagery sets theme.
Weakness
- First title page doesn't look like a stress ball - looks like an apple (what? how...)
- 41% of who? (Oops meant to write 41% of office workers)
- The black box text outdents on the left, recheck. (It's meant to.. maybe we need to make it seem like it's actually meant to and not an accident.)
- Consistency of the size of the font. (We were trying different sizes out like we were told to.)
- Audience text doesn't make sense. (Yep)
- Commonplace? Not sure what that is? (Learn english, sorry yeah I guess we could change that)
- More pacing (Okay, will look into that)
- Why did you use hand written text, reference isn't clear. (Like annotated work notes? Guess we'll have to make that more clear)
- Shorter text please (Yep noted)
Opportunities
- Rearrange order, the context to match up to the points. (Unsure what this means really?)
- Switch black box text to the left so it is read first. (Do you not know people see the right page first, guess you haven't done editorial...)
- 4:18pm too early for dinner? (Okay noted, it was changed in previous iterations)
- Images could go across the page on audience/client pages (yep noted, can try this out)
- More contrast in images, could use for pace. (Sigh it was but printing came out darker, will fix)
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