Journey Map

Journey Mapping

Final map:

Realises that they don't have a good relationship with their kids and their kids don't know them as well as they should. [Disconnection and Stress]
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Sees posters around work talking about how to reconnect with family. Notices that friends are sharing pictures of their family doing activities from this advertised app, looks alright. [Curiosity]
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Talks about trying the app out with partner. How could it improve their lives etc. Discusses with their friends who use the app.  [Hope and Interested]
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Buys the app/book after consideration ['This better work']
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Decides to start on a monday, start fresh and give it a go. Signs up and customises the app to their family needs. ['Urgh effort' and 'But we probably should']
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Heads out to work. ['another day another dollar']
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Home [Tired]
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Starts an activity, selects <30 minutes to start off slow. Don't have more time than that to spare. ['this won't be so bad I guess']
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Gets colouring activity. Talks with the kids about their day, teaches them about colours via prompted discussion. [Fun, Connected, Entertained and Interested]
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Talks with partner about if they should do it again. [Hope and 'it wasn't so bad']
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Do it again. App / book facilitates family communication. [Control, Connection, and Steady]
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Family keep on doing activities daily, increasing the length of time of activities. [Exciting, 'woo this is working']
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App / Book isn't used as a facilitator anymore, just a memory and activity bank. [WE CAN DO THIS]